How to Conduct Blog Content Analysis To Improve SEO Performance BY MARY KATE MACK, MAY 31, 2023 , IN CONTENT MARKETING AND SEO Most companies leverage blog content on their website to build topical authority. Some of this content performs well. But almost all sites have content assets that don’t maximize their SEO potential. So how do you know what …
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Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you optimize …
What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson …
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What Is SEM (Search Engine Marketing)? SEM (search engine marketing) is a digital marketing strategy that aims to increase the online visibility of websites on the search engine results page (SERP). This usually comes in the form of search ads that you see above non-paid, or organic, results. Here’s what it looks like: In this …
What is blog SEO? Blog SEO is the practice of creating and updating a blog to improve search engine rankings. This approach usually includes keyword research, link building, image optimization, and content writing. Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a …
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